Sustainability is the present - and future - of fashion
THE MODEST BRAND is committed to producing quality modest athleisure wear that minimise our environmental impact. With eco-consciousness being one of our core values, we optimise the use of materials such as recycled polyester, recycled nylon and recycled cotton. Every single product in our collections — down to the packaging — is environmentally friendly, and we are constantly exploring and expanding the use of eco-certified materials.
Recycled cotton is made from yarn that’s derived from waste cotton and cotton cloth. Compared to virgin cotton, the eco-friendly material saves 55 per cent of water, reduces greenhouse gas and carbon dioxide emissions by 35%, and saves 62% of energy consumption. The textile is made to reuse and recycle, and it’s ideal for those who are looking for both comfort and durability.
Made from recycled plastic bottles, recycled polyester or more commonly known as rPET is the key material in our ATH Icon collection. The process helps reduce landfills, which also means less soil contamination, as well as air and water pollution. Our recycled polyester can be recycled and reused, which can save energy, oil consumption and reduce carbon dioxide emissions in the long run.
Primarily used in the Beyond the Gym collection, our recycled nylon is crafted from nylon silk waste — pre-consumer textile scraps that are diverted from landfills and more. Compared to virgin nylon, it requires 80% less water to produce and creates 90% fewer CO2 emissions, and each tonne of finished yarn can save six tonnes of oil. Aside from its durability, our nylon is also breathable, lightweight and moisture-wicking.
From our hang tags to our packaging, every single component are made to reuse or recycle. Every garment comes with hang tags and shipping envelopes that are 100 per cent recyclable, and they’re packed in reusable and biodegradable clear bags. Use it as many times as you want or compose it afterwards.